Press & Media Kit
Joe's Posture Reset: a private recovery studio story from Santa Monica
Everything a journalist needs to cover Joe's Posture Reset: the story, fast facts, story angles, studio photography and a direct line to Joe. For interviews, studio visits or high-resolution images, email contact@joesposturereset.com or call (424) 433-4465.
The story, in short
Joe's Posture Reset is a private recovery and posture-correction studio on Pico Blvd in Santa Monica. Every session — infrared sauna, cold plunge, contrast therapy, compression, bodywork — happens in a fully private suite, so guests never share a tub, a sauna bench or a waiting room with strangers.
The studio grew out of Los Angeles' posture-therapy community, with roots in the Venice movement culture that made corrective bodywork famous. Joe built the practice around one idea: fix the posture first, and the pain, performance and recovery follow. The signature Posture Reset™ assessment finds the root cause of pain before any treatment begins.
Today the studio serves the greater Westside — Santa Monica, Culver City, Westwood, Venice, Brentwood, Mar Vista, Pacific Palisades, Playa Vista, Beverly Hills and Palms — with a client base of desk workers, everyday athletes and anyone tired of chasing symptoms.
Story angles for local media
The private-suite answer to LA's crowded wellness scene
While most LA recovery spots put strangers in a shared plunge, Joe's Posture Reset built every session around fully private suites — one guest, one suite, no queue.
From Venice roots to Pico Blvd
Joe's work grows out of Los Angeles' posture-therapy community, with roots in the Venice movement culture that put corrective bodywork on the map.
Tech-neck and the desk-worker posture crisis
Silicon Beach's desk workforce is showing up with forward-head posture and back pain. Joe's signature Posture Reset™ assessment finds the root cause instead of chasing symptoms.
Approved studio photography
These images are cleared for editorial use with credit to Joe's Posture Reset. Click any image to open the full-resolution file, or email us for the complete set.
Need the logo? Download the official Joe's Posture Reset logo.
Common questions from journalists
Who can I interview at Joe's Posture Reset?
Joe, the founder, is available for interviews about posture correction, recovery culture in Los Angeles, and building a private-suite studio on the Westside. Email contact@joesposturereset.com or call (424) 433-4465 to arrange a time.
Can media visit or photograph the studio?
Yes — we welcome studio visits by appointment. The private sauna and plunge suites, lounge and treatment rooms are all photographable. Contact us to schedule outside client hours.
What story angles does Joe's Posture Reset cover?
Posture correction for desk workers, the rise of private (non-shared) sauna and cold plunge in LA, contrast therapy for everyday athletes, tech-neck, and the Westside recovery scene.
Where is Joe's Posture Reset located?
3303 Pico Blvd. Suite G, Santa Monica, CA 90405 — on Pico Blvd in Santa Monica, serving the greater Westside: Culver City, Westwood, Venice, Brentwood, Mar Vista, Pacific Palisades, Playa Vista, Beverly Hills and Palms.
Book your session today.
One body. Two engines. Walk in tight and tense — walk out aligned, cold-plunged, and ready.
are filling fast.
- New-client posture reset available
- 2 private recovery suites
- Sauna + cold plunge included